Marketing

Scoupon, the Groupon spinoff from the CatchOfTheDay team has entered the PR war with rivals Jumponit, Spreets and Microsoft and PBL backed Cudo.

Last week I wrote about the importance of having a marketing system in your business. This week I’m continuing the theme and will focus on technology-based systems that help automate or improve the effectiveness of your marketing.

Cracka Wines is joining the glut of one-deal-per-day clearance websites in Australia, but unlike its competitor Catchoftheday will specialise in wines only and adds an innovative dutch auction option to maximise selling prices for wine makers.

Snap printing has launched Snap Promote, allowing business owners to create their own marketing material with free software, through Snap’s new online service Snap Promote.

Organisations interacting with today’s consumers face a rare combination of circumstances. Sky-high expectations, unlimited options and the sweeping consumer empowerment driven by social networking have created a force unlike any we’ve experienced before.

While it is clear that locational based checkin services such as FourSquare are continuing to grow at phenomenal rates, adding 15,000 users a day they appear to be missing the mark on small to medium sized business.

One solution to this issue is TransPromo, the printing industry’s term for the combination of personalised marketing messaging and “must-read” documents such as bills or statements.

Optus broadband is in the ACCC’s sights once more over the telco’s broadband advertising, this time for Optus’ ‘think bigger’ and ‘supersonic’ broadband promotions, taking the issue to the Federal Court Sydney.

Creating an online retail website is the easy part, making sure you integrate it properly with your existing retail store and are able to service your customers effectively is where things get tricky, so we got the low down on creating an online retail store.

Virgin Blue will undertake a complete overhaul of Virgin Blue Holdings’ brands (including V Australia) with Hans Hulsbosch the brains behind Qantas’ flying Kangaroo logo, hired as creative director for the airline.

Getprice.com.au the Australian online price comparison/shopping site co-founded by Jared Oken in 2005 has been bought by News Digital Media for an undisclosed sum.

Microsoft and PBL yesterday launched Cudo.com.au, yet another Groupon clone in an already crowded Australian market filled with the likes of JumpOnit, Ouffer, Spreets, OurDeal and Scoupon run by Catchoftheday.

BRB Creative, a Wagga Wagga based design agency, and Jack Marlow, a Melbourne based web development agency, today announced the official launch of their website builder for small business – Web123.

Catchoftheday.com.au was founded in 2006 by Gabby Leibovich and his brother Hezi. Loosely modelled on an American concept of one deal, every day, the business has caught on in a big way in Australia, topping the Hitwise rankings in its category.

National Australia Bank is relaunching nab.com.au alongside official NAB profiles on Twitter and YouTube in order to reach customers in the time and place they find most convenient rather than force customers to use a single contact method.

Firm Spy, the online industry gossip site, has seen a spike in traffic after two law firms Mallesons Stephen Jaques and Clayton Utz banned staff after reports on the firms were placed online, branding Firm Spy as “irresponsible and inaccurate”.

Salmat today announced that its leading shopping portal for retail advertisers Lasoo.com.au, has been awarded a triple A-rated Statement of Accessibility Conformance by Vision Australia.

Harvey Norman has announced a profit of $290.04 million, up 15.8 percent on last year, showing there is still life in bricks and mortar retailing and dismissing suggestions from rival Ruslan Kogan that Harvey Norman’s business model is dead.

Groupon clone OurDeal is hoping online group coupon ordering won’t be an ordeal as it tries to replicate the success of Groupon clones Spreets, Ouffer and Jump On It in the Australian market.

Coles has refused to put the prices of its groceries online, fearing comparison shopping with rival Woolworths and independent retailers.