If you’re in the business of retail, there’s one event you won’t want to miss this winter – Reed Gift Fairs Melbourne, returning to the Melbourne Convention & Exhibition Centre (MCEC) from 2–6 August 2025.
Known as the biggest retail trade sourcing event in Australia, Reed Gift Fairs brings together 450+ leading and emerging wholesale suppliers under one roof—making it the ultimate destination for retailers, buyers, stylists, and creatives looking to stock up, discover new products, and stay ahead of the trends.
What’s new in 2025?
This year’s edition promises to be the most exciting yet, with 100+ new exhibitors joining the floor – bringing fresh energy, bold ideas, and plenty of innovative products across a wide range of categories including:
- Home & Decor
- Gift & Lifestyle
- Fashion & Accessories
- Beauty & Wellness
- Kids & Family
You’ll also find returning favourites and trusted industry names, making this a rich mix of new discoveries and familiar faces. Whether you’re sourcing for a boutique, department store, online shop or concept space, Reed Gift Fairs gives you access to the widest variety of Australian wholesale brands in one convenient location.
Spotlight on emerging talent
If you’re looking for the next big thing, make a beeline for the Breakthrough Brands Showcase – a dedicated space for first-time exhibitors who are shaking up the industry with fresh thinking and beautifully crafted products.
This year, you’ll discover a standout lineup of innovative newcomers, including:
- Alexeter AU – contemporary aromatherapy that merges sleek design with functional calm.
- Byron & Yorke – laid-back luxury meets earthy, considered homewares from the heart of the Northern Rivers.
- Skinceuticals – science-backed skincare loved by clinics and consumers alike for its results-driven approach.
- Essentially Tamara – small-batch, botanically inspired self-care essentials handcrafted with love and purpose.
These brands represent the next generation of retail – and are perfect for buyers seeking unique, on-trend pieces that tell a story and offer something their customers can’t find anywhere else.
And for those who love to champion local, the Australian Made Pavilion, presented in collaboration with the Australian Made Campaign, shines a spotlight on homegrown makers and ethically produced goods that resonate with today’s conscious consumers.
Discover what’s trending
Curious about what’s flying off the shelves this season? Head to the Trends Showcase for a curated look at product highlights across categories – perfect for buyers who want to keep their offer relevant, stylish and in demand.
The Australian GiftGuide Hot 100 will also be on display, showcasing the must-have products of the year, hand-picked by the experts. It’s an easy way to forecast what’s working and where the market is headed.
Learn, connect and recharge
Education is a big part of this year’s experience, with the Retail Therapy Stage offering free daily talks and panel sessions led by retail experts, creatives and marketing pros. Topics range from e-commerce strategy to visual merchandising, customer retention, brand building, and more – equipping you with insights you can action right away.
Need a break between stands? Swing by the Pamper Pit Stop for a complimentary massage or enjoy gourmet eats and a coffee recharge throughout the venue. It’s all part of making your visit productive and enjoyable.
Two shows, one badge
Your registration doesn’t just give you access to Reed Gift Fairs – it also includes entry to Life Instyle Melbourne, taking place 31 July- 3 August at the Royal Exhibition Building in Carlton. Life Instyle focuses on design-led and boutique brands, offering another layer of inspiration and sourcing potential. A free shuttle will run between both venues on 2 & 3 August.
Whether you’re looking to restock your shelves, connect with industry peers, or uncover what’s next in retail, Reed Gift Fairs Melbourne 2025 is the place to do it all.
2-6 August 2025 | MCEC, Melbourne • Doors 1-8
Register free now at reedgiftfairs.com.au/register
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