Joel Norton

Joel Norton

Joel Norton

19 Posts

Joel is Chief Strategy Officer of Boost Marketing, a specialist small business marketing consultancy. He is an accomplished marketing professional with 22 years experience, and is passionate about delivering strategic, practical marketing solutions that help small business to be more profitable. Joel is also a sought after speaker on the elements of small business marketing. You can follow Joel on twitter @BoostHQ

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Is your business backed up?

As a small business owner I struggle like most people to get everything done. And one of the many things on my to do list is backing-up my computer files. Fortunately, having an Apple Mac I get reminders from the Time Machine application when I haven’t backed up my computer for 10 days, which prompts me to do it.

Joel Norton

Joel Norton

Author

Content is king but where do you start?

The mere thought of publishing a regular stream of content is daunting, particularly when you’re already busy with your day job. It’s something else that needs to be done, in an already busy schedule, however there are ways to make it more manageable.

Joel Norton

Joel Norton

Author

5 Reasons online is critical to your offline success

In simple terms, using online to generate quality leads via inbound marketing is more cost effective than traditional outbound marketing, particularly when combined with established processes around ongoing lead-nurturing and sales conversion.

Joel Norton

Joel Norton

Author

7 Steps to Boost Your Marketing in 2011

If you don’t have a marketing plan in place yet, or you need to improve what you’re doing, here are seven steps to boost your marketing in 2011.

Joel Norton

Joel Norton

Author

Is it time to focus on the top 20 percent?

Most small business owners have a lonI want you to consider what would happen if you applied the Pareto Principle to your Weekly and Daily list.

Joel Norton

Joel Norton

Author