How to ensure your Valentine’s Day marketing hits the mark
As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.
Advertising on face masks: ‘Nothing could be more in-your-face’
Businesses looking for new marketing strategies should look no further than the mask on the person nearby…
‘Dodgy’ online reviews are a thing of the past thanks to Removify
Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and Nick Bell. Andrew is a digital marketer, and his experience with brands in the past has given him an insider view of the real challenge that businesses are facing in… Continue reading ‘Dodgy’ online reviews are a thing of the past thanks to Removify
Putting your money where your audience is – online
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to… Continue reading Putting your money where your audience is – online
Marketing professionals: Are you sure you’re acing the customer experience?
Byline: Chris Gibbs, General Manager Asia Pacific and Japan, Acquia Have you heard that customer experience is the key to success but are not sure how to go about doing it better in your own business? You’re not alone. Many Australian enterprises are not against the idea of improving the quality of their interactions with… Continue reading Marketing professionals: Are you sure you’re acing the customer experience?