Advertising | Marketing

Transform your customer experience strategy with these 2023 top priorities for every business

Google Ads can place advertisements in search engine results such as Google Search as well as non-search websites, mobile apps, and videos.

Here are three ways to streamline the complexity in managing competitions in-store, online and  across social platforms:

Let’s look at some of the new trends that will have an impact on the email marketing space in 2022 and beyond.

Wherever you are on your pricing journey, here are four common pitfalls that many businesses fall into and how to successfully overcome them.

Triggered email marketing is an excellent strategy for boosting click-through rates that aims to always deliver relevant messages.

The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.

We look at some of the April Fools’ Day pranks companies have tackled over the years; some from today, some as far back as the 1900s…

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

The News Media and Digital Platforms Mandatory Bargaining Code has officially been cleared by the federal government…

The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints…

Seven West Media is Australia’s first large news outlet to sign a deal with Google in order to have the tech giant pay for its news content.

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.

Businesses looking for new marketing strategies should look no further than the mask on the person nearby…

Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and Nick Bell. Andrew is a digital marketer, and his experience with brands in the past has given him an insider view of the real challenge that businesses are facing in […]

Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]

Byline: Chris Gibbs, General Manager Asia Pacific and Japan, Acquia Have you heard that customer experience is the key to success but are not sure how to go about doing it better in your own business? You’re not alone. Many Australian enterprises are not against the idea of improving the quality of their interactions with […]

Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided […]

By Garth Anesbury, Owner, Kwik Kopy Hilton As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next year. While you might have executed all of your marketing strategies, you still may have a little in the pot; perhaps squirreled away for emergencies or because you made cost-effective […]