DB Brand Account
What Qantas, PwC, and McDonald’s taught us about crisis leadership
One misstep can destroy decades of reputation building. These three case studies show exactly how smart leaders turn crisis into competitive advantage.
Darrell Hardidge
2 PostsDarrell Hardidge is the founder and CEO of Saguity and author of The Client Revolution, The 10 Commandments of Client Appreciation, and the upcoming #1Reputation, known for equipping businesses with practical strategies to build and protect their most valuable asset—their reputation.
Expert
How to navigate a tough economy
Ask any established business owner/manager if they have a marketing budget and you will hear a resounding “Yes”. It’s an essential part of their growth strategy and keeping connected to their market. The average marketing budget ranges from 3-8% of revenue, however, many forget the employment costs of marketing managers and sales people which adds […]
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