Advertising | Marketing
What you need to know about email in 2022 for that excellent click-through rate
Let’s look at some of the new trends that will have an impact on the email marketing space in 2022 and beyond.
Guy Hanson
5 PostsGuy Hanson, email marketing expert and VP Customer Engagement at customer data-focused organisation Validity. Guy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognised as an email and data expert and thought leader.
Sales
How to keep your customers engaged through clever marketing
There are three strategies you should focus on to engage your customers: segmentation, personalisation and gamification.
Marketing
Australia’s new email legislation and why it is actually a good thing for businesses
Plus, here’s how to ensure your unsubscribe process adheres to the new laws…
Tech
Why data should be considered a corporate asset
Successful businesses thrive on data. Whether it’s customer data, machine data, financial data, or metadata, businesses that successfully collect, manage and leverage their data using a CRM system have a huge advantage over their competitors that don’t. The business case for strong data management A recent report by Validity Inc. asked organisations globally how important […]
Expert
The business case for stricter data practices: Why businesses aren’t waiting for the rules to change
Consumer data privacy continues to be a hotly debated topic; especially in countries like Australia where we are yet to introduce updated laws to regulate this area. And while stricter data laws have been met with much resistance from businesses in the past, a new pattern is emerging of companies now advocating for greater regulation. […]
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