Guy Hanson, email marketing expert and VP Customer Engagement at customer data-focused organisation Validity. Guy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognised as an email and data expert and thought leader.
Successful businesses thrive on data. Whether it’s customer data, machine data, financial data, or metadata, businesses that successfully collect, manage and leverage their data using a CRM system have a huge advantage over their competitors that don’t. The business case for strong data management A recent report by Validity Inc. asked organisations globally how important […]
Consumer data privacy continues to be a hotly debated topic; especially in countries like Australia where we are yet to introduce updated laws to regulate this area. And while stricter data laws have been met with much resistance from businesses in the past, a new pattern is emerging of companies now advocating for greater regulation. […]