Guy Hanson

Guy Hanson

Guy Hanson

2 Posts

Guy Hanson is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognised as an email and data expert and thought leader.

Published Posts

View More

Why data should be considered a corporate asset

Successful businesses thrive on data. Whether it’s customer data, machine data, financial data, or metadata, businesses that successfully collect, manage and leverage their data using a CRM system have a huge advantage over their competitors that don’t. The business case for strong data management A recent report by Validity Inc. asked organisations globally how important… Continue reading Why data should be considered a corporate asset

Guy Hanson

Guy Hanson

Author

The business case for stricter data practices: Why businesses aren’t waiting for the rules to change

Consumer data privacy continues to be a hotly debated topic; especially in countries like Australia where we are yet to introduce updated laws to regulate this area. And while stricter data laws have been met with much resistance from businesses in the past, a new pattern is emerging of companies now advocating for greater regulation.… Continue reading The business case for stricter data practices: Why businesses aren’t waiting for the rules to change

Guy Hanson

Guy Hanson

Author

Yay! You have seen it all