Artificial intelligence is no longer a futuristic concept: it’s a powerful tool that businesses across all industries are integrating into their daily operations. From startups to corporations, AI is reshaping how companies work, compete and grow.
Based on official data, “AI is expected to contribute a staggering $315 billion to Australia’s economy by 2028, underscoring its immense potential to enhance productivity and foster economic growth. The adoption of AI is accelerating across industries such as healthcare, agriculture, manufacturing and finance.”
Other industries are also actively integrating AI into their routine tasks: for instance, “education, retail trade and services adopted generative AI assistants and marketing automation.”
AI is also a game-changing tool increasingly accessible to small and medium businesses (SMBs) around the world, as well as in Australia: “85% are using or experimenting with AI in their business every day – compared to a global average of 75% – and of those, 88% say it’s increasing their revenue.”
The creative industry in Australia also follows this trend: “AI marketing agency firms in Australia are spearheading this transformation, leveraging AI-driven strategies to deliver unbeatable results and brand growth. These agencies use sophisticated AI tools to automate repetitive tasks, allowing marketers to focus on strategic thinking and creativity.”
In a digital-first business landscape, Australian SMEs in the creative industry are constantly looking for ways to stay competitive, visible and efficient. Video and audio content represent powerful tools for marketing, engagement and storytelling, but producing such content is often expensive for creative SMEs due to several key factors.
Why creating quality media isn’t easy for SMEs:
- High production costs – to rent or purchase professional equipment (cameras, microphones, lighting) or a studio space, to hire skilled professionals, such as videographers, sound engineers, editors;
- Time-intensive process – SMEs often lack dedicated teams and time resources for scripting, shooting, editing and post-production;
- Software and licensing fees – to get access to industry-standard editing software (like Final Cut Pro). Music, graphics and stock footage require licensing – a major cost for high-quality, legally compliant content;
- Limited in-house expertise – no internal teams with the technical know-how to handle professional production, so SMEs must outsource = extra costs;
- Need for platform optimization – creating multiple versions of content (different lengths or formats for YouTube, Instagram, TikTok) requires additional editing and strategy = more time and cost.
Unlocking affordable creativity for marketing and media SMEs
Many SMEs struggle to produce consistent, high-quality video and audio content without stretching their budgets. That’s why accessible, AI-powered tools like LALAL.AI and AI Video Cut become vital: they help streamline production, reduce costs and eliminate technical bottlenecks.
What is AI Video Cut?
AI Video Cut is an innovative AI-powered tool: it allows users to cut, transcribe and enhance video content quickly and efficiently. Simply drop in a video file or paste a link and AI Video Cut takes care of the rest.
What is LALAL.AI?
LALAL.AI is a next-generation set of online audio editing tools helping with stem separation, voice cleaning, voice cloning, noise removal, etc.
Key features tailored for creative SME needs
Australia’s SMEs in media, marketing, education, podcasting and online retail face constraints in budget, staffing and production time: still they should work hard to stay competitive on the market and not to lose the interest of the audience.
Many routine tasks can now be solved by AI going beyond automation – for example, it enables businesses to leverage data-driven insights to create personalized ad campaigns and here’s how AI Video Cut and LALAL.AI can help with that:
AI Video Cut provides:
- Automated video cutting identifying key moments without manual editing;
- AI-generated captions & prompts: ready-to-use or custom ones generated in seconds;
- Face detection emphasizing speakers or key individuals;
- Accurate multilingual transcription helping to reach diverse audiences as all languages are supported;
- Multiple aspect ratios allowing reformatting content for Instagram, YouTube, TikTok, etc;
- Free Processing up to 50 Minutes ideal for startups testing content or operating on tight budgets.
LALAL.AI provides:
- Stem Splitter extracting vocals and instruments from tracks to repurpose content;
- Voice Cleaner eliminating background noise for polished audio recordings;
- Voice Cloner creating multilingual voiceovers while preserving original tone;
- Echo & Reverb Remover improving clarity for social media clips or ads;
- Voice Changer transforming voice for creative campaigns and character design;
- Lead & Back Splitter separating lead and back vocal with accuracy.
Why this matters for Australian SMEs
In an economy where time, budget and digital presence are critical, AI Video Cut and LALAL.AI offer Australian SMEs a practical solution to meet content demands without compromising quality. Here’s how it makes a difference across key sectors:
- Media & Marketing: AI Video Cut’s AI-powered editing and captioning options reduce production time and cost while quickly creating promotional videos, social media clips and branded content. A digital marketing agency in Sydney can separate music stems to sync custom audio tracks with branded video campaigns using LALAL.AI’s Stem Splitter;
- Education: AI Video Cut will easily cut lectures or online training into shareable content. Built-in transcription and multilingual support make learning accessible to a wider audience. LALAL.AI’s Voice Cleaner will help to clean up lecture recordings and LALAL.AI’s Voice Cloner – to create multilingual learning materials;
- Podcasting: AI Video Cut will save hours of manual editing with smart video segmentation, highlighting key moments and adding captions to boost engagement on video platforms. LALAL.AI’s Voice Cloner could be useful, for example, for an indie podcast studio in Melbourne – it’ll be possible to clone guest voices for multilingual episodes, expanding the audience without re-recording;
- Online retail: AI Video Cut can be used to create product demos, tutorials and testimonial videos looking professional without the need for an in-house production team. The content will be adapted for various platforms (YouTube, Instagram, TikTok) with just a few clicks especially taking into account the fact that short formats become more and more viral. LALAL.AI’s Echo & Reverb Remover will polish sound for Instagram reels, TikToks, or YouTube ads.
How LALAL.AI and AI Video Cut work
LALAL.AI:
- It’s available online, just go to LALAL.AI website and choose the option you need from Products’ section (or use a desktop/Android/iOS app);
- Log in using one of several login options available;
10 minutes are available for free for new users within the Starter pack of Voice Cloner;
- Then, click on Select Files/Choose Audio or Video/Choose song depending on the product you will be using and just follow the process! Then just wait until the audio is processed, that’s all.
AI Video Cut:
- It’s available online, just go to AI Video Cut website ;
- Log in using one of the available options:
- All users are granted with 50 free minutes of video treatment within AI Video Cut;
- Then, either paste a link to a YouTube video or copy-paste a video file into the corresponding field:
- Wait until the AI makes a necessary deal and enjoy the result!
Local Impact, Global Tools
As content continues to shape brand visibility and customer engagement, tools like AI Video Cut and LALAL.AI offer a real edge. For Australian SMEs ready to grow their digital presence, these AI-powered platforms provide the speed, simplicity, and intelligence needed to succeed. Discover more at AI Video Cut and LALAL.AI, apply for solutions for business here.
