How to get your brand right
Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.
Marketing
Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.
Content is king! Creating and circulating valuable content can bring enormous benefits.
Marketing should be a key focus for business owners, but it’s often an afterthought.
Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.
There’s no denying marketing has evolved from one way ‘pushed’ conversations to engaged dialogue and relationships with audiences.
Gamification is a new phenomenon facing businesses around the world. The aim of the movement is to create fun and innovative games to engage customers.
Time is a small business owner’s most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.
Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.
Do you ever wonder why no one opens your business emails? Here are eight tips that will improve your open rate and help your message reach a wider audience.
As a business owner, you now have the power to define why you are in business, what’s important to you about what you do, and use that clarity and passion to transparently connect with an almost infinite number of your ideal clients.
You might think that more is more when it comes to media coverage, but it’s not the case when it comes to contacting the media. Here are five things you should NEVER do.
It’s important for small business to take the time to turn around and pat themselves on the back, because without a bit of recognition, it’s hard to muster more inspiration in yourself and your staff.
Getting a marketing breakthrough can be a business-changing exercise and Dynamic Business and Strategy and Action are offering one lucky reader a $50,000 Marketing Breakthrough prize.
What’s going to happen in the small business marketing world in 2013? Here are some key trends to be aware of.
Gaining media coverage for your business is a great way to raise your brand awareness, communicate with your customers and promote your business.
Earlier in the year, businesses joined in the April Fools fun. We look back at the four best April Fools pranks of 2012.
The internet is renowned for throwing curveballs at businesses when it comes to dealing with traffic – and that’s what happened with our Cyber Monday sale.
Career segmentation is a popular method if your client’s stage of career is a very relevant reason for doing business with your organisation. If you are an association with members for example, this is highly relevant way for segmenting your database.
Consumers have less and less time, so it only makes sense that you offer them easy decisions. Bundling your products could save them time and make you money. Here’s how.
The Australian Women Chamber of Commerce and Industry (AWCCI) is organising a marketing workshop for female entrepreneurs as a response to new findings revealing women struggle the most with marketing.