Richard Parker

Richard Parker

Richard Parker

3 Posts

About Richard Parker Richard Parker is the Head of Strategy for content agency, Edge. Richard specialises in brand storytelling and content driven through-media campaigns. He is pioneering content marketing in Australia, drawing on international best-practice from his UK career where he worked for strategic content agency Seven, Story Worldwide, then was director and co-owner of integrated marketing agency, Better Things. About Edge Edge is a strategic content agency creating and producing custom content for brands across any channel or platform, including print, digital, gaming and broadcast. Edge has a strong heritage in quality editorial products and advertising sales, having started in 2003 as a custom magazine publisher. Edge’s clients include St George, BMW, Austar, Colliers International, Regional Express and Carnival Australia.

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Top 5 challenges businesses have with content creation

Content marketing is on the rise, but there are challenges around setting goals and crafting the right content to market their brand. Do you know how to get the best from your marketing spend?

Richard Parker

Richard Parker

Author

How to drive customer loyalty with content marketing

It’s a simple idea really – customers are the lifeline of any business, so keeping them should be a top priority.

5 ways you can implement participation marketing

There’s no denying marketing has evolved from one way ‘pushed’ conversations to engaged dialogue and relationships with audiences.

Richard Parker

Richard Parker

Author

Yay! You have seen it all