Brenda Mainland

Brenda Mainland

Brenda Mainland

2 Posts

Brenda Mainland is a Director at Melbourne-based survey consultancy, Survey Matters. Brenda is a skilled business strategist providing online member, customer and stakeholder satisfaction surveys, allowing businesses to measure and improve the effectiveness of their interactions with key stakeholders.

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Segmenting your target market via career stages

Career segmentation is a popular method if your client’s stage of career is a very relevant reason for doing business with your organisation. If you are an association with members for example, this is highly relevant way for segmenting your database.

Brenda Mainland

Brenda Mainland

Author

Why you should segment your target market by generation

The end of the year is approaching and if you are looking to update your business and/or marketing plan, now is the time to examine your target market and consider segmenting it into categories that can be used to inform your decision making.

Brenda Mainland

Brenda Mainland

Author

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