Danielle MacInnis

Danielle MacInnis

Danielle MacInnis

21 Posts

Danielle is the business owner and founder of MacInnis Marketing, BrainJam, BeautyBizMarketing and The Simple Marketing System. A highly sought after strategic marketer, Danielle thinks like a customer. Since young she has shown deep empathy for others and uses this customer insight to help small businesses create practical marketing strategies that work.

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Top customer experience trends revealed

Nunwood is a consultancy that is known to do Customer Experience Excellence (CEE) research.

It takes five follow-ups to make the sale

Businesses expect to close in on a sale after communicating once with a potential buyer, but research found that 98 percent of sales occur once a certain level of trust has been established.

What does marketing automation software do?

Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.

Synchronise marketing touch points or lose buyers

It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.

Danielle MacInnis

Danielle MacInnis

Author

Finding your market- no matter what device they’re on

With more people being in front of a screen of one sort or another more often, what does this mean for marketers who are trying to reach them?

Danielle MacInnis

Danielle MacInnis

Author