Danielle MacInnis

Nunwood is a consultancy that is known to do Customer Experience Excellence (CEE) research.

Businesses expect to close in on a sale after communicating once with a potential buyer, but research found that 98 percent of sales occur once a certain level of trust has been established.

Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.

It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.

With more people being in front of a screen of one sort or another more often, what does this mean for marketers who are trying to reach them?