Catriona Pollard

Catriona Pollard is the founder and director of CP Communications, one of the most respected and innovative boutique PR and social media agencies. She is co-founder of Social Media Women, teaches a PR course she designed and writes the popular blog, Public Relations Sydney. Catriona regularly shares her expertise through articles and presentations to assist businesses grow and thrive by effectively using PR and social media. You can find Catriona on: Blog: Twitter: @catrionapollard Youtube: Facebook:

Why your business needs a credible spokesperson

Be prepared, know your stakeholders, know the media.

Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social...

Build your profile with LinkedIn groups

LinkedIn groups are a great way for professionals to network, share information, ask questions and build their profile. There are currently over 1.5 million LinkedIn groups covering a diverse range of topics.

Rekindle your romance with PR

Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.

Seven ways to find your business’ stories

Gaining media coverage for your business is a great way to raise your brand awareness, communicate with your customers and promote your business.

How a PR strategy can help you run a successful event

Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.

How to put the ‘me’ back into social media

Social media is a set of tools that create conversations, connections and the sharing of information - making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.

Why every business needs a PR strategy

If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.

Four secrets to better Twitter engagement

Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. Here are the four secrets to making it happen.

Promoting your social media sites, without using social media

Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.

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