Catriona Pollard

Catriona Pollard

Catriona Pollard

49 Posts

Catriona Pollard is the founder and director of CP Communications, one of the most respected and innovative boutique PR and social media agencies. She is co-founder of Social Media Women, teaches a PR course she designed and writes the popular blog, Public Relations Sydney. Catriona regularly shares her expertise through articles and presentations to assist businesses grow and thrive by effectively using PR and social media. You can find Catriona on: Blog: www.PublicRelationsSydney.com.au Twitter: @catrionapollard Youtube: http://www.youtube.com/user/PublicRelationsTips Facebook: www.facebook.com/cpcommunications

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Why your business needs a credible spokesperson

Be prepared, know your stakeholders, know the media.

Catriona Pollard

Catriona Pollard

Author

Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social… Continue reading Embracing social media is a marathon, not a sprint: seven tips to get your business started

Catriona Pollard

Catriona Pollard

Author

Build your profile with LinkedIn groups

LinkedIn groups are a great way for professionals to network, share information, ask questions and build their profile. There are currently over 1.5 million LinkedIn groups covering a diverse range of topics.

Catriona Pollard

Catriona Pollard

Author

Rekindle your romance with PR

Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.

Catriona Pollard

Catriona Pollard

Author

Seven ways to find your business’ stories

Gaining media coverage for your business is a great way to raise your brand awareness, communicate with your customers and promote your business.

Catriona Pollard

Catriona Pollard

Author