Catriona Pollard

Be prepared, know your stakeholders, know the media.

While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]

LinkedIn groups are a great way for professionals to network, share information, ask questions and build their profile. There are currently over 1.5 million LinkedIn groups covering a diverse range of topics.

Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.

Gaining media coverage for your business is a great way to raise your brand awareness, communicate with your customers and promote your business.

Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.

Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.

If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.

Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. Here are the four secrets to making it happen.

Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.