Franziska Iseli-Hall

What’s going to happen in the small business marketing world in 2013? Here are some key trends to be aware of.

Tomorrow is Melbourne Cup Day here in Australia, and it’s a big deal. The entire nation stops what it’s doing for four minutes to watch this great race, and businesses begin leveraging off this event weeks in advance. So what can organisations learn from the Cup? Here are 5 key lessons.

It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.

Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.

It’s easy to get so caught up in the running of a business that you forget to celebrate the important milestones reached along the way. Use these simple tips to celebrate your achievements, and those of your team – your business culture will thank you.

Sometimes inspiration can come from the most unexpected of places, as Franziska Iseli-Hall found on her travels through Mongolia. Here, she shares some of the business lessons she took away from her time with the nomadic people of the region.

Winning a gold medal doesn’t just happen, it takes hard work, dedication and perseverance. The same goes in business and with the Olympic Games just around the corner, here are some gold medal lessons you can apply in your organisation.

Some of the most successful and creative businesses in the world, like Google and Walt Disney, understand the value in nurturing employee skills and allowing them to find their own voice. Do this in your business, and you’ll be leaps and bounds ahead of the competition.

For many people, running a business isn’t just about making money, it’s about creating an opportunity to make a difference to other people’s lives. Here are some ideas for how to get your business involved in some philanthropic causes.

When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.