Franziska Iseli-Hall

Franziska Iseli-Hall

Franziska Iseli-Hall

20 Posts

Franziska Iseli-Hall is a marketing strategist, speaker, author and the founder of Basic Bananas – Small Business Marketing Made Simple. She's passionate about helping small business owners grow their businesses through innovative, sustainable and proven marketing strategies. Franziska is on a mission to help small business owners grow their business, live the life of their dreams and give back to community. Her success is in her clients’ results.

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Marketing trends for 2013

What’s going to happen in the small business marketing world in 2013? Here are some key trends to be aware of.

5 lessons from the race that stops a nation

Tomorrow is Melbourne Cup Day here in Australia, and it’s a big deal. The entire nation stops what it’s doing for four minutes to watch this great race, and businesses begin leveraging off this event weeks in advance. So what can organisations learn from the Cup? Here are 5 key lessons.

5 ways to avoid over-promising and under-delivering

It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.

What happened to excellent customer service?

Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.

Franziska Iseli-Hall

Franziska Iseli-Hall

Author

Don’t forget to celebrate your wins

It’s easy to get so caught up in the running of a business that you forget to celebrate the important milestones reached along the way. Use these simple tips to celebrate your achievements, and those of your team – your business culture will thank you.