Franziska Iseli-Hall

What’s going to happen in the small business marketing world in 2013? Here are some key trends to be aware of.

Tomorrow is Melbourne Cup Day here in Australia, and it’s a big deal. The entire nation stops what it’s doing for four minutes to watch this great race, and businesses begin leveraging off this event weeks in advance. So what can organisations learn from the Cup? Here are 5 key lessons.

It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.

Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.

It’s easy to get so caught up in the running of a business that you forget to celebrate the important milestones reached along the way. Use these simple tips to celebrate your achievements, and those of your team – your business culture will thank you.