Home topics small-business-resources sales-and-marketing Cloud Digital Marketing Cloud Ensuring your website can handle increased traffic after a promotion Dave Slutzkin December 19, 2012 The internet is renowned for throwing curveballs at businesses when it comes to dealing with traffic – and that’s what happened with our Cyber Monday sale. As the web’s number one marketplace for buying and selling websites, we know how to keep our site up and running. It’s always pretty busy , and the internet is renowned for throwing curveballs at businesses when it comes to dealing with traffic – and that’s what happened with our Cyber Monday sale. We decided to get involved in this usually US dominated online sale phenomenon for the first time this year. A large percentage of our customers are in the US so it made sense for us to do something they understand, and it’s always fun to be able to give your customers something for free! Or in this case, for half price – all our listings were 50 percent off for a day. Hoping the sale would run relatively smoothly and go off without a hitch, I knew that I needed to make sure our infrastructure could handle a spike in traffic. The man in charge of this is Lucas, our systems administrator – now called a “Devops“ guy – who has been with us since Flippa first started. He told me not to worry so much. Why? Because of the cloud. Usually when I hear that I groan