Home topics small-business-resources sales-and-marketing Advice Marketing Advice Marketing trends for 2013 Franziska Iseli-Hall February 11, 2013 What’s going to happen in the small business marketing world in 2013? Here are some key trends to be aware of. I’m a marketing strategist, not an economist. But when it comes to looking at trends, it’s important to also look at societal and economic developments. Small business owner always have to look ahead, consumer behaviors are changing fast and you need to be at the forefront and adapt quickly. Here are a few things I believe will be important in 2013 and beyond for any small business. Open communication Consumers are talking more and more publicly and it will become even easier for them to be inside our businesses through social platforms . This is an opportunity for small businesses to listen to what their customers really want and cater for that. Consumers will be dictating what they want and the brands that listen will be the ones that keep growing and creating more raving fans. So listen up! Transparency Thanks to open communication and the online world, business will keep becoming more transparent and I strongly believe that dodgy businesses will find it harder and harder to hide and excellent providers will be thriving more and more supported by their raving fans. I still feel like there is quite a lot of BS out there that needs cleaning up and transparency will certainly help with that. Choice How easy is it to