Marketing
Telling the unique story behind your business can be vital to success, Thomas Mahon blogs, as “good stories spread like wild-fire.”
“Our species has been tuned to listen, store, enhance and deliver stories with passion and emotion. We all know a good story teller! In turn, audiences that hear a compelling story will share it with their own friends…”
The Australian Communications and Media Authority (ACMA) has released the latest installment to its Communications Report 2010-11 series, and there are four key trends email marketers need to be aware of.
Here’s why online marketing should co-exist and complement every other marketing exercise you do in your business.
Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?
Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.
A brand is what is in the hearts and minds of its customers, writes John Walsh, and the increase in social media use has made managing the connected consumer a hard task for businesses.
It’s no secret many savvy business owners have a regular free e-newsletter that educates and informs their customers, business partners, suppliers and others but, Kristy Sheppard asks, how well are you managing this aspect of your communications?
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
Today’s savvy marketers are combining offline and online real-time behaviour information to produce a customer profile that is higher in accuracy.
While we all learn from mistakes, there are a few sales mistakes it would be better for your business to avoid in the first place.
New businesses are using online methods to boost sales during difficult financial conditions according to online specialists Piper Digital Marketing.
While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.
The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Year.
The outlook for 2011 holiday sales appears to be tepid amid consumer concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.
“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”
Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.
“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”
If you are a small business owner who believes marketing plans are only for large corporations, perhaps you don’t understand the real benefits. A marketing plan turns your vision into actions, so that you will be confident that you can reach your sales target.
It is Christmas time and so in the spirit of giving here are some marketing tools and apps we just love and that we want to share with you.
In these days of social media and eNewsletters, is there still a place for good old-fashioned direct mail through the letterbox? One man says yes.
Catriona Pollard blogs about deciding whether or not public relations is right for your business.
“Although many businesses are now implementing public relations specialists to help provide two-way communication between stakeholders, public relations is often misunderstood…”
