Home topics small-business-resources sales-and-marketing Marketing Marketing Setting your 2012 social media goals Anna Cairo December 23, 2011 As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so. As social media is online word of mouth marketing, it has become essentially important for businesses, so whether you’re experienced at social media or just getting started, having some goals in place for 2012 means you are better prepared for the coming year. Social networks are good environments to learn because that is where the people are. This is fundamentally what businesses must keep at the back of their minds: social media networks are great places to gain knowledge and then use this information to support your business in the best way possible. When thinking about what you would like to achieve in the social media space for 2012 it important that your goals align with your overall business objectives. Other things to bear in mind when setting social media goals are the following: Set only a few goals : Having too many goals in the social media space can be overwhelming as time, commitment and effort is important. Therefore, setting no more than three goals, which are realistic, but stretch you out of your comfort zone means you will more likely achieve what you set out to do. Measure the results : If you want to increase traffic by 10 percent, you need to