Thomas Mahon

Thomas Mahon

Thomas Mahon

8 Posts

Tom is General Manager of Salmat’s SME division, Local Direct Network. Tom works with Australia's largest team of digital and direct marketing experts specializing in loyalty, data, websites, eCommerce, in-store experience, digital POS, essential mail, direct mail, undressed mail, email, SMS, competitions, social media, inbound and outbound call centers. Having worked closely with organisations that range from corner-shops to Aussie retail powerhouses Coles and Kmart, Tom writes from a unique perspective.

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Take your business back to basics

Whether your business is big or small, before you spend too much time thinking through all those flashy new ideas don’t forget to use this time of year to revisit the very core of your business being.

Thomas Mahon

Thomas Mahon

Author

How a good website opens doors

What are the processes that small businesses need to adopt to take their websites to the next level? Here are some ideas from a digital expert.

Thomas Mahon

Thomas Mahon

Author

Don’t just be in business, be in the business of problem solving

No matter how much the world moves forward, the basis of good business remains the same – and that’s fulfilling customer’s personal or corporate needs. So, if you’re in the business of problem solving, you’ll always be in business.

Thomas Mahon

Thomas Mahon

Author

Does targeted communication impact who we become?

Will businesses that collect preference data start to impact who we become as individuals? Five years from now almost every single thing we are exposed to will be personalised. Is this good or bad? Will this begin to steer our preference as opposed to simply leveraging it?

Thomas Mahon

Thomas Mahon

Author

Businesses with a greater purpose succeed

Is your main business objective to make money? If yes, it’s time to shift focus because businesses with a vision or mission that stretches beyond moneymaking are enjoying all the success.

Thomas Mahon

Thomas Mahon

Author