Thomas Mahon

Whether your business is big or small, before you spend too much time thinking through all those flashy new ideas don’t forget to use this time of year to revisit the very core of your business being.

What are the processes that small businesses need to adopt to take their websites to the next level? Here are some ideas from a digital expert.

No matter how much the world moves forward, the basis of good business remains the same – and that’s fulfilling customer’s personal or corporate needs. So, if you’re in the business of problem solving, you’ll always be in business.

Will businesses that collect preference data start to impact who we become as individuals? Five years from now almost every single thing we are exposed to will be personalised. Is this good or bad? Will this begin to steer our preference as opposed to simply leveraging it?

Is your main business objective to make money? If yes, it’s time to shift focus because businesses with a vision or mission that stretches beyond moneymaking are enjoying all the success.