Social Media

This would offer up a key point of difference from the current ‘Delete Tweet’ function…

The News Media and Digital Platforms Mandatory Bargaining Code has officially been cleared by the federal government…

Australian community and digital payments hybrid app LITT has experienced a surge in its user base following Facebook’s decision to ban news content in the country last Thursday the 18th of February.

For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving…

Seven West Media is Australia’s first large news outlet to sign a deal with Google in order to have the tech giant pay for its news content.

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

Giving users the power to decide whether or not an app can access their data and activity…

The recent Netflix documentary, The Social Dilemma, looks at some of the devastating impacts that technology and artificial intelligence (AI) are having on many of us.  Through an AI lens, it examines the causes of the recent polarisation of society; why, how, and who controls our information; and the effects of social media on mental health […]

By Luke McNeal, Director, Workplace by Facebook A successful business is a business that gets the most out of its prized assets – its people. As a result, productivity is a primary focus for any leader of a business, large or small. With 77% of companies believing email is now an ineffective form of communication and 45% of employees […]

Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided […]

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around […]

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these […]

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend […]

When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be […]

From influencer to big business, this nutritionist organically grew her company – JSHealth – through effective online personal branding. She discusses how she manages to organically grow a 231K following, the ups and downs of having a personal brand and how it Instagram became her revenue stream. Jessica Sepel is a bestselling health author and […]

Following the privacy breach revelations which occurred in 2018, this year brings a new impetus for improving our social media security. Before we batten down the hatches, let’s go over some of the benefits of social networks. They have helped us get in touch with old friends and distant relations and are now more business […]

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline. We can no longer ignore the fact that social media is a crucial element and that when used strategically, it can connect us with our potential […]

A key challenge faced by employees in 2018 is the delineation of boundaries between work and personal lives, brought about by technological mobility. We now have the ability to access work servers from a park bench and have email in our pockets, granting access to our working lives at all times. Social media now provides […]

Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]