Roger Woodend

The outlook for 2011 holiday sales appears to be tepid amid consumer concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.

Roger Woodend delivers 10 tips for setting up an effective and targeted mobile strategy.

“It’s important to ensure that mobile is capitalised on in order to secure sales in the short-term, while building long-term loyalty and customer engagement.”

Roger Woodend delivers tips for getting started with mobile customer acquisition.

“Business owners & marketers tasked with developing a major mobile strategy for their company may feel overwhelmed at the perceived amount of planning, infrastructure & co-ordination, combined with the fact that competitors may be stealing a march on mobile prospects.”

Roger Woodend blogs about utilising mobile coupons in your small business.

“While mobile coupons do require some investment in IT to enable hassle free issuing and redemption of the coupons; they’re low cost to push out. Redemption rates are incredibly high compared to more traditional coupons; sometimes over 50 percent compared to 0.2 – 2 percent for paper-based.”

Roger Woodend blogs about adapting QR codes for use in your business.

“QR Codes can be used to reveal more information about a product, service or event. Generally they are used to direct customers or users to a specific URL, video, coupon, event page or email address.”