Roger Woodend

Roger Woodend

Roger Woodend

8 Posts

Roger Woodend is the General Manager of 2ergo Australia. A man with a clear vision - to ensure 2ergo becomes THE leading provider of mobile marketing services in Australia. It is this bold outlook that has propelled him through a successful career of over 10 years spanning various markets including the UK, Europe and the US, and which has led him to his role as General Manager of 2ergo Australia. With a background in telecoms, IT outsourcing and systems integration, Roger has extensive experience working with major global corporations including BP, Samsung, Tyco International, Atos Origin and British Telecom (BT). During his career, Roger has held a variety of sales and senior management positions and since his arrival in Sydney he has secured an MBA from Macquarie Business School.

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3 retail tips to go mobile this Christmas and New Year

The outlook for 2011 holiday sales appears to be tepid amid consumer concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.

Roger Woodend

Roger Woodend

Author

Getting started with mobile customer acquisition

Roger Woodend delivers 10 tips for setting up an effective and targeted mobile strategy.

“It’s important to ensure that mobile is capitalised on in order to secure sales in the short-term, while building long-term loyalty and customer engagement.”

Roger Woodend

Roger Woodend

Author

The mobile guide to customer acquisition

Roger Woodend delivers tips for getting started with mobile customer acquisition.

“Business owners & marketers tasked with developing a major mobile strategy for their company may feel overwhelmed at the perceived amount of planning, infrastructure & co-ordination, combined with the fact that competitors may be stealing a march on mobile prospects.”

Roger Woodend

Roger Woodend

Author

Don’t overlook mobile coupons

Roger Woodend blogs about utilising mobile coupons in your small business.

“While mobile coupons do require some investment in IT to enable hassle free issuing and redemption of the coupons; they’re low cost to push out. Redemption rates are incredibly high compared to more traditional coupons; sometimes over 50 percent compared to 0.2 – 2 percent for paper-based.”

Roger Woodend

Roger Woodend

Author

QR codes explained

Roger Woodend blogs about adapting QR codes for use in your business.

“QR Codes can be used to reveal more information about a product, service or event. Generally they are used to direct customers or users to a specific URL, video, coupon, event page or email address.”

Roger Woodend

Roger Woodend

Author