Roger Woodend
3 retail tips to go mobile this Christmas and New Year
The outlook for 2011 holiday sales appears to be tepid amid consumer concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
Getting started with mobile customer acquisition
Roger Woodend delivers 10 tips for setting up an effective and targeted mobile strategy. “It’s important to ensure that mobile is capitalised on in order to secure sales in the short-term, while building long-term loyalty and customer engagement.”
The mobile guide to customer acquisition
Roger Woodend delivers tips for getting started with mobile customer acquisition. “Business owners & marketers tasked with developing a major mobile strategy for their company may feel overwhelmed at the perceived amount of planning, infrastructure & co-ordination, combined with the fact that competitors may be stealing a march on mobile prospects.”
Don’t overlook mobile coupons
Roger Woodend blogs about utilising mobile coupons in your small business. "While mobile coupons do require some investment in IT to enable hassle free issuing and redemption of the coupons; they’re low cost to push out. Redemption rates are incredibly high compared to more traditional coupons; sometimes over 50 percent compared to 0.2 – 2 percent for paper-based."
QR codes explained
Roger Woodend blogs about adapting QR codes for use in your business. “QR Codes can be used to reveal more information about a product, service or event. Generally they are used to direct customers or users to a specific URL, video, coupon, event page or email address.”
Mobile Advice for Businesses
Roger Woodend blogs about the unique opportunities the mobile channel delivers businesses, and how best to utilise them. “By delivering relevant, timely offers to target customers through the mobile device, the CRM database will be greatly enhanced.”
Apps are not the Holy Grail
Roger Woodend of 2ergo questions the need for an app in small businesses. Do you really need one? “The proliferation of mobile devices and the growth of mobile internet are opening up vast opportunities for businesses to target customers more effectively, generate new revenue streams and leverage the power of mobile.”
Top ten mobile marketing predictions for retailers in 2011
Roger Woodend GM of 2ergo Australia has put together a list of what he predicts will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.