Matthew Johnson

Matthew Johnson

Matthew Johnson

10 Posts

Matthew Johnson is the EDM Specialist at Australian email marketing software company Vision6. His work helps to educate marketers and business owners on how to create, connect and convert using the power of email, SMS and social media marketing.

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How often should you email subscribers?

Email frequency is a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you.

Matthew Johnson

Matthew Johnson

Author

SMS marketing could be just right for your customers

SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.

Matthew Johnson

Matthew Johnson

Author

Tricks to make your eMarketing stand out in the inbox

Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.

Matthew Johnson

Matthew Johnson

Author

Five examples of SMS marketing done right

Have you got something to say right now and need your customers to take notice? If so, SMS marketing’s the way to go. Its immediacy and exceptionally high open rates make it a very attractive medium for businesses of all sizes.

Why two email databases aren’t better than one

eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.

Matthew Johnson

Matthew Johnson

Author