Email frequency is a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you.
SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.
Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.
Have you got something to say right now and need your customers to take notice? If so, SMS marketing’s the way to go. Its immediacy and exceptionally high open rates make it a very attractive medium for businesses of all sizes.
eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.
A subject line’s the first thing email recipients look at when deciding whether or not to open your business’ e-marketing efforts, right? Wrong. It’s all about who sent the email.
Successful email marketers recognise the importance of building relationships with subscribers. But how exactly do you do that? Here’s some tips from Matthew Johnson for wooing your email database.
The Australian Communications and Media Authority (ACMA) has released the latest installment to its Communications Report 2010-11 series, and there are four key trends email marketers need to be aware of.
Matthew Johnson looks at using SMS marketing to support your email marketing activities.
“Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”
Matthew Johnson blogs about improving your email marketing.
“Don’t trick people into opening your emails. Be truthful about what’s inside. Set readers up for a positive experience as this will help your open rates.”
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