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How often should you email subscribers?
Email frequency is a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you.
SMS marketing could be just right for your customers
SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.
Tricks to make your eMarketing stand out in the inbox
Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.
Why two email databases aren’t better than one
eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.