Rick Marton

Rick Marton

Rick Marton

3 Posts

Rick Marton is a recognised leader in brand engagement, passionate about effective business and in particular strategies to build the love between business and their target audiences. Rick has worked with many of Australia's best-known brands and also counts many small businesses as clients. He is the type of person that loves people watching, loves asking "but why?" and loves to challenge to find the best outcomes. His vision is to inspire a world where every small business is empowered to become a brand people love.

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Are you missing important brand touchpoints?

Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis.

“Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”

Rick Marton

Rick Marton

Author

Marketing and advertising are not the same!

Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.

“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”

Rick Marton

Rick Marton

Author

Lets talk about what ‘brand’ really means

Rick Marton takes a look at the many misconceptions about the meaning of ‘brand.’

“Brand is a word often used but rarely understood to it’s full capacity. Have you ever heard people saying – we’re just getting the brand ‘out there’?”

Rick Marton

Rick Marton

Author

Yay! You have seen it all