Kristy Sheppard

Kristy Sheppard is MYOB's manager for public relations. She has more than a decade of experience in the public relations space, spanning B2C and B2B corporate and consulting roles within the technology, financial services, franchising and FMCG industries. At MYOB she delivers programs communicating its vision, business advocacy stance and milestones as it advances products towards and within the online landscape.

Why teleworking is the latest craze

Teleworking. It’s a word you hear more and more often in business circles. Not quite on the bandwagon yet? Now's the time to get on board.

Why an online presence is essential for your business

For business owners, the beginning of the new year is an opportunity to reflect on and assess how their operations can be improved.

6 steps to gear up for the silly season

The upcoming festive period is one of the busiest times of the year for small to medium business operators like you. For some, it brings in a significant part of their annual revenue.

Top tips for finding your niche

Finding and building a niche - a special area of demand for a product or service - could prove to be both rewarding and profitable for your business. This tactic for growth can be especially useful if you work in a competitive industry.

Don’t be a victim of screen scraping

If you use cloud accounting, no doubt you're keen to ensure the safety of your business' confidential accounting information. This is how to ensure your valuable data is covered from all angles.

Learn how to run a productive WIP meeting

Being a manager often isn’t easy, nor is finding the time to spend quality time discussing your team’s past, present and future activities with them. Here are some ideas for how to plan and run an efficient work in progress (WIP) meeting.

Innovate your way to business success

With the rise and rise of the internet, Australia’s persistent patchwork economy and increasingly fierce competition for the cautious consumer dollar, innovation is core to business success.

What makes a good leader?

At the core of a happy and engaged workforce is a great leader. Anyone can be a manager, but can they be an inspirational, affiliative and collaborative leader? MYOB CEO Tim Reed offers these thoughts.

Start-up? This checklist’s for you

Given all you need to start a business these days is a computer and an internet connection, why has the number of businesses registering for GST almost-halved? If you don't know where to start with your start-up venture, this checklist's for you.

Why you should pay attention to your Net Promoter Score

Good customer service could be the competitive advantage you've been looking for, and a new methodology called the Net Promoter Score is helping businesses see how likely customers are to recommend them to another person. Here's how it works.

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