How to keep your customers engaged through clever marketing
There are three strategies you should focus on to engage your customers: segmentation, personalisation and gamification.
Why empathy and trust underpin all successful business relationships
Trust and empathy are vital components of the customer satisfaction process. Here’s how to build them.
The pandemic has given businesses a new standard for customer engagement
As a direct result of these shifts, businesses need to find alternative, yet meaningful and effective ways to connect with customers, who at the same time are shifting their expectations…
Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy
Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”
Let’s Talk: Automation – To be or not to be for your business?
Automation, what is it good for? Is automation a good idea for all businesses? What limitations are there? Let’s talk..
Digital customer experience: How Australian SMBs can up their game in 2021
For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving…
5 ways your business could benefit from open source technology
Here are five reasons why open source technologies are beneficial for businesses looking to stay competitive in digital transformation…
How to ensure your Valentine’s Day marketing hits the mark
As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.
$3.17 billion in revenue lost annually due to poor online customer service
Businesses must invest in their online customer service as COVID-19 has driven up consumer demand for more virtual support. A LivePerson Customer Conversation Report found that 55 per cent of Australians said that they believed the online customer service of most companies could be improved. This includes providing more information online or having shorter hold […]
Trust and the role it plays in creating strong customer relationships
Byline: Charles Heunemann, Managing Director, VP Asia Pacific for Natterbox Limited Acclaimed American author Dr Stephen R. Covey argued that in all our relationships we have an “emotional bank account” and our interactions either increase or decrease the balance of trust and connection. “When the trust account is high, communication is instant, easy and effective,” […]
Five things you need to know before selling overseas
The advancement of technology has radically changed the way that consumers browse for items and make purchases. Shopping online for items overseas has become as normal as picking up a bottle of milk from the local corner store. Consumers around the world now expect to be able to browse international brands at anytime, anywhere and […]
Advice for young wanna-be entrepreneurs from Peta Shulman
When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be […]
Direct or die: what the direct to consumer trend means for Australian retailers
It’s not a new thing but it’s fast becoming a ‘thing’. Brands around the world have collectively twigged to the benefits of dealing directly with consumers and Australian retailers which make a business out of selling multiple labels will soon be on notice to up their game. Fail to do so and they risk losing […]
Going global with your business
Julia Christie, the innovator and designer of the multi-award-winning baby nail trimmer – the Nail Snail, has recently expanded her business outside of Australia and says that “Done right, it can be the best thing for your business.” After providing safer nail care to countless parents of toddlers, babies and newborns across Australia and selling […]
What Aussie Shoppers Want: Understanding the ‘Three C’s’
Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by […]
Customer experience crucial for eCommerce sales
Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment. Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping […]
How three small Victoria brands grew from social media
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
How to keep your customers happy
Launching a company is tricky, but staying in business over the long-term is even more of a challenge. One key component to finding success for years to come is that you’re able to keep your customers happy. The reality is that you’ll struggle to stay afloat when you aren’t able to build a solid book […]
Australians spend a record of $21.3 billion shopping online
Online purchases continue to grow with more Australians shopping online than ever before. New research from Australia Post indicates total purchases topping $21.3 billion for the first time, a 18.7% increase compared with 2016 with local retailers accounting for more than 80% of the total spend. Australia Post today released its annual Inside Australian Online […]