Home topics small-business-resources sales-blogs Image Credit: Campaign Creators on Unsplash Sales Sales and advertising Sales Have trouble with B2B sales? Here are five strategies for increasing sales James Cashmore April 20, 2022 As an executive, one of the key growth strategies you can undertake for your business is an integrated marketing and sales strategy. But when your business is a B2B model, the marketing and sales process can become more complicated. According to James Cashmore, CEO and Head of Strategy at the business lead agency, Lead Express , For successful growth in 2022, businesses need to spend more time on their business rather than in their business. He says, “During this COVID-19 climate, businesses need to reimagine their strategy, get their cash flow right and hyper-personalised their communication.” James has put together his top 5 sales and marketing tips to help increase B2B sales. Leverage social selling Social selling refers to finding and engaging with potential customers and prospects on social media platforms like Linkedin, Facebook, Twitter and Instagram. Research indicates that using LinkedIn to generate business leads has become one of the leading successful sales trends in recent years. Incorporating social selling into your business will build better long term, authentic relationships than traditional methods. So, what does this look like? This process involves creating and posting social media content and engaging with it. You should reply to all messages and conversations from potential clients. Posting testimonials from previous clients to your LinkedIn is an excellent way to show