Direct or die: what the direct to consumer trend means for Australian retailers
By Laura Doonin · 16 April 2019 · Editor's Choice
By Laura Doonin · 16 April 2019 · Editor's Choice
The direct-to-consumer trend is revolutionizing the industry, but Australian retailers who fail to adapt risk losing everything. Will they be able to keep up with the changing landscape?
It’s not a new thing but it’s fast becoming a ‘thing’. Brands around the world have collectively twigged to the benefits of dealing directly with consumers and Australian retailers which make a business out of selling multiple labels will soon be on notice to up their game. Fail to do so and they risk losing […]