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Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy
Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”
Anthony Caruana and Kathryn Van Kuyk
1 PostsAnthony Caruana and Kathryn Van Kuyk are the co-founders of Media-Wize, a media training and public relations consultancy that has helped startups, small businesses, fast growth businesses, scale-ups and unicorns achieve success with their public relations activities.
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