Home topics small-business-resources growth-import-export Expert Featured Growing Expert Five things you need to know before selling overseas Peter Cowan May 13, 2019 The advancement of technology has radically changed the way that consumers browse for items and make purchases. Shopping online for items overseas has become as normal as picking up a bottle of milk from the local corner store. Consumers around the world now expect to be able to browse international brands at anytime, anywhere and on any device, whether it be on the train to work, while at work, or from their couch. This shift in consumer behaviour can be daunting but it has also unlocked countless opportunities for businesses to tap into new international audiences and customers. For Australian small to medium businesses (SMBs), selling overseas can offer benefits such as increased profits and revenue, heightened brand awareness, and business growth. However, it’s not as simple as setting up an international website. SMBs need to remove the friction associated with shopping internationally and offer a tailored retail experience to ensure they are setting themselves up for success. Here are five things you should know before you take the cross-border leap for your business. Weigh up whether it is the right move for your business First and foremost, make sure it is the right move for your business. Selling overseas is not a viable option for every type of business, so it is important to weigh up the advantages (and disadvantages) that it would bring to your business.