Home topics small-business-resources sales-blogs Image Credit: John Schnobrich eCommerce Sales eCommerce At your service: Four ways to improve your online B2B store Marcus McNamara February 28, 2022 With Australian businesses buying more online, it pays to ensure your e-commerce site is up to scratch, writes Marcus McNamara, Head of APAC, Sana Commerce Clocking up fewer in-person sales and sealing more deals online than you did a couple of years ago? You and just about every Australian business that focuses on selling its products and services to other commercial enterprises. While the consumer e-commerce boom created by the COVID pandemic has been extensively documented, rather less has been written about the uptick in online B2B commerce the virus has ushered in. But, although it may have flown under the radar, it’s a dramatic shift and all signs suggest it’s likely to be a permanent one. Researching, evaluating and ordering online Over two-thirds of business buyers are spending more time online than they did pre-pandemic and they’re spending more money too — 45 per cent more on average, according to a seven-country survey carried out by Sana Commerce in late 2021. In today’s times, 87 per cent of buyers are using the web to identify new suppliers, up from 78 per cent BC (Before Covid). 74 per cent will evaluate the suitability of suppliers based on their web stores, up from 60 per cent in 2019. And 79 per cent and 72 per cent of customers respectively will order and re-order online.