Marketing

Sydney-based PR agency Dennis Rutzou Public Relations (DRPR) is launching a new training and mentoring program for small businesses, PR Mentor, to kick off on Friday, 17 September.

It’s not a new question but it’s an important one to ask. Theodore Levitt wrote an article for Harvard Business Review in 1960 entitled “Marketing Myopia”, where he encouraged businesses to switch their focus from selling to meeting customer needs. He asked an important question to the railroad industry: What business are you really in? Railroads or transportation?

Search Engine Marketing (SEM) is surging in popularity over traditional forms of advertising as a means to reach this large pool of potential customers. SEM, also referred to as paid search or search advertising, involves paying for an advert, usually located at the top of search results.

MYOB, has released its latest online accounting software solution, MYOB LiveAccounts, for Australian businesses that need to raise invoices, track expenses and manage income.

Jerry Seinfeld will return in another ad campaign for the Greater Building Society as it seeks to replicate the success of their “Ask a Greater Customer” campaign.

I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.

What if you have no relationships with the media and you don’t have a PR agency representing you? A little secret tactic that if you do well could be the start of something wonderful, is the art of the creative press kit.

Australia’s digital signage market is growing at 12 percent a year, with more companies looking to make their presence known online, a new report has found

Foursquare swarm world records were in Angela Vithoulkas sights as her team at the VIVO Café flagship store, 388 George Street, Sydney, attempted to break a Foursquare swarming world record.

Small businesses wanting to get the most out of their website and online marketing can learn how to use Google Analytics and Google Website Optimizer in a series of seminars presented by Mangold Sengers.

Australia’s best online service providers across the banking, travel and retail industries will be recognised in the inaugural 2010 AMBER Awards

Social shopping is rapidly becoming a vital channel for engaging with new and existing customers, but poorly applied it can cause widespread distrust of a brand. Getting it right is now critically important to every business.

LinkedIn has inked a deal with Optus and 3 Mobile so that using the LinkedIn mobile app is free for both Optus and 3 Mobile customers through their mobile phone.

Trends begun in the mid-to-late nineties really became the dominant voice in their respective markets as more households went online.

I was having a chat with my neighbour last week. We started chatting about things of national importance, like what the surf was like at the moment, and if he was going out in the morning.

The Australian Taxation Office (ATO) is launching an online data mining offensive on online traders using eBay and The Trading Post websites during the last 3 financial years to catch tax cheats.

The majority of Australian marketing professionals feel the pressures of generating enough quality sales leads for their organisations, with one in ten having left a job because of lead gen pressures.

Five years ago, the online monolith that is Facebook was born as a modest networking website for American high school students.

Half a decade later, there are 500 million users worldwide.

Domino’s Pizza’s iPhone app orders will be delivered by Akamai with Domino’s selecting the company to power its online e-commerce platform.

Centrebet, the Australian online betting and gambling powerhouse, has recovered both Centrebet.gr and Centerbet.gr from domain squatters in Greece.