The majority of Australian marketing professionals feel the pressures of generating enough quality sales leads for their organisations, with one in ten having left a job because of lead gen pressures.
Three quarters (74 percent) feel under pressure to generate enough quality sales leads for their organisations, while almost half (44 percent) have at some point felt that their job was in jeopardy because of a failure to generate enough leads, according to new research published today by Premiere Global Services, Inc.
PGi’s survey of 150 full-time Aussie marking professionals also found that one in ten has moved jobs because of the pressure of generating enough quality sales leads, with 7 percent currently planning to move because of the pressures.
Joanne Rigby, APAC marketing director at PGi believes there is a disconnect here, while the majority of Australian marketers are feeling pressured to generate leads, 88 percent feel that the current marketing tactics they employ to provide sales leads serve that need.
PGi’s research also explored the lead gen tactics being used by Aussie marketers today, how successful these are and what the future holds. The marketing professionals surveyed revealed their most tried and trusted lead generation tactics to be advertising (67 percent) and events (48 percent).
“It’s not a surprise to see advertising and events as the most popular lead gen tactics for Aussie marketers. In fact, the case may be that they are happy to continue to go with status quo, as it can be seen as the safe option. When looking to the future, our research shows that almost three quarters (72 percent) of Australian marketing professionals believe that they will use online events and tools more and more in future.”
Over half (51 percent) of the marketers PGi surveyed are already using online events and tools, and stated the top three benefits of doing so as helping to increase the ease and speed of delivering their messages, reaching larger and more geographically dispersed audiences, and successfully generating sales leads.