By Joel Norton · 12 August 2010 · Locked
A 60-year-old question still echoes through industries today, forcing companies to confront a harsh reality: are they meeting customer needs or just selling a product?
It’s not a new question but it’s an important one to ask. Theodore Levitt wrote an article for Harvard Business Review in 1960 entitled “Marketing Myopia”, where he encouraged businesses to switch their focus from selling to meeting customer needs. He asked an important question to the railroad industry: What business are you really in? Railroads or transportation?
Tags: Business, Focus, Marketing