PR
No PR campaign is complete without a well-written media release. Don’t panic – even if writing isn’t your thing, it doesn’t need to be a difficult endeavour. Here’s some simple advice to use when writing your next release.
When you’re about to start your own PR campaign, you need to ensure you contact the right media. This means finding out the media your target market reads, listens to or watches. It’s basic – you have to identify exactly who you are speaking to, and where.
Whether you’re prepared for it or not, potential customers, clients and business partners are Googling you to see what others are saying. Here are seven easy ways to gain control of what’s being said about you online.
Often referred to as a ‘dark art’, PR is a complex but critical element of the marketing mix. By engaging media, influencers or appropriate spokespeople smart PR campaigns drive an implied endorsement that generates credibility in spades.
Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for how best to use social media to your advantage.
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.
It’s great to want to get publicity for your business, but where do you start? Well the first and most important thing you need to do is prepare. Here are six things what you need to have organised before you start approaching the media.
A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.
If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.
Testimonials can be a driver of business growth, as they create social proof of the credibility of your brand. Authenticity is what takes a testimonial from good to great, and to achieve this you need to ask clients to present their praise in a meaningful way. Here’s how.
Australia is not known for it’s remarkable customer service, which is why so many of us are shocked when we’re greeted with some outstanding customer care. Here, MYOB’s Kristy Sheppard shares a recent service experience that surprised her, and how this has endeared her to a business she wouldn’t normally frequent.
Some of the most successful and creative businesses in the world, like Google and Walt Disney, understand the value in nurturing employee skills and allowing them to find their own voice. Do this in your business, and you’ll be leaps and bounds ahead of the competition.
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.
Engaging with the audience before you speak is invaluable, it’s as valuable as what you say on the day. Here are some powerful preparation techniques you can use to create inroads into the hearts and minds of your audience.
For many people, running a business isn’t just about making money, it’s about creating an opportunity to make a difference to other people’s lives. Here are some ideas for how to get your business involved in some philanthropic causes.
Many people don’t enjoy talking about themselves, which poses a dilemma because as business owners, the promotion of a business is often closely linked with the telling of a personal story. Here’s a look at the skills needed to promote your business and personal brand.
You’ve written a media release announcing an exciting piece of news from your business and you’re now ready to send it. Securing coverage is vital to the success of the project, so you want to make sure you distribute the announcement to the right journalists. So how do you do that?
So you’ve hit the publicity holy grail and secured yourself an interview with your dream media outlet. Great! Now to plan what to say so you become the expert the media turns to first every time.
