Five tips for a great PR brief
By Karen Tearney · 12 July 2012 · Locked
By Karen Tearney · 12 July 2012 · Locked
See the complete version on Dynamic Business for the full story and insights.
Often referred to as a ‘dark art’, PR is a complex but critical element of the marketing mix. By engaging media, influencers or appropriate spokespeople smart PR campaigns drive an implied endorsement that generates credibility in spades.
Tags: DIY PR, Marketing, Marketing Mix, PR, PR brief, PR on a budget, PR strategies, Public Relations