How brands can better and effectively use influencers
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around… Continue reading How brands can better and effectively use influencers
How to get a brand 10 times your size to join forces with you
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board.… Continue reading How to get a brand 10 times your size to join forces with you
Data breaches have possibility to ruin customer relationships
Given the prevalence of high-profile company data breaches that we are seeing today, including the recent incidents at Kathmandu and Landmark White, Charles Heunemann (Managing Director and VP Asia Pacific at Natterbox Limited) discusses the negative consequences that data breaches can bring to businesses. “We live in an age of cyberthreats, causing companies to implement… Continue reading Data breaches have possibility to ruin customer relationships
4 ways brand marketers can inject expertise into their social content
Social content can make or break a brand’s marketing strategy.
Why Coles needs to look at its authenticity to save face
Where did Coles go wrong?