Home featured Advertising | Marketing Expert Featured Advertising | Marketing What to look for in PR agencies and how they can maximise your business exposure Loren Webb June 12, 2019 Byline: Jessy Marshall founder of Hive HQ PR can be a very grey area for some businesses and understanding why PR should be part of your marketing plan is crucial to building up brand exposure. Whether you have had PR before or are looking into investing in PR below are a few tips to help you understand their role in your business. When looking for a PR agency… look for these key things: Ways they are going to get you coverage even when you don’t have something news worthy. For example, all businesses have peaks and troughs. One month you will have a new product launch however the next you won’t. Ensuring your brand is getting a steady stream of mentions rather than your product launch just being the sole driver is important. How hungry are they to work with you? We all like to work on fun campaigns and agencies who believe in the brands ethos and belief. These are who you should look to employ. They will always have your best interests at heart and know who to is best to align the brand with. Can they talk the talk? Look at the agency and what coverage they currently get for their clients. Is this something you are interested in? Is this the style of activation you think