Sharon Zeev Poole

Sharon Zeev Poole

Sharon Zeev Poole

6 Posts

Sharon Zeev Poole is Account Director at Agent99 Public Relations.

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How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers.  The rise of influencer marketing can be… Continue reading How millennials are using Instagram celebrity status to build multi-million dollar empires

The 10 commandments of netiquette

Much like any face-to-face contact in business, how you compose an email speaks to your professionalism and personal image and should be handled attentively.

Sharon Zeev Poole

Sharon Zeev Poole

Author

How to avoid being hung up on by media agencies

Sick of having the phone slammed down? Here are some tips for successfully following up with media agencies.

Sharon Zeev Poole

Sharon Zeev Poole

Author

A hero’s fall from grace and what we’ve learned from it

A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here’s what every small business can learn from this PR debacle.

Sharon Zeev Poole

Sharon Zeev Poole

Author

What to look for in a PR agency

So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.

Sharon Zeev Poole

Sharon Zeev Poole

Author