Jo Macdermott

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http://www.nextmarketing.com.au/
Jo Macdermott is the Chief Marketing Consultant at Next Marketing in Melbourne. She has 15 years of marketing experience, is a Certified Practising Marketer and is a sought after marketing media commentator. Jo specialises in working with small and medium businesses. Follow her on Twitter here.

5 Common misconceptions about social media marketing

Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be...

Three effective strategies for dealing with negative online feedback

When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled...

What makes a great logo?

Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going...

The real cost of complaints for your business

How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers...

Why you should pay attention to your customers’ buying process

Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses...

Digital disruption: Threat or Opportunity?

If you’re in business, and even if you’re not, you have probably heard of the concept of digital disruption. Digital disruption is a term...

How can understanding your sales funnel help your business

If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way...

How to create a strong brand for a professional services business

Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who...

How to increase your Twitter engagement and boost your business

Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.

How can understanding your sales funnel help your business?

A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture

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‘Young people have been disproportionately affected’: Taj Pabari

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Instant asset write-off incentive an opportunity for SMEs to digitise

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Business Ethics: Why it’s time to do business “for better”

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Let’s Talk: Success Secrets

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Unfair dismissal claim against Deliveroo may have widespread consequences for the gig economy

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Australian dairy industry shifts its focus from China to Southeast Asia

As trade tensions with China increase, Australian industries as diverse as cotton, barley, coal and meat are being forced to reassess their...

Buy now, pay later made easy for SMEs as Zip partners with Visa, Apple, Google

Zip has announced its partnership with Visa, Apple and Google to allow many more small businesses to accept buy now, pay later...