Jo Macdermott

Jo Macdermott

Jo Macdermott

82 Posts

Jo Macdermott is the Chief Marketing Consultant at Next Marketing in Melbourne. She has 15 years of marketing experience, is a Certified Practising Marketer and is a sought after marketing media commentator. Jo specialises in working with small and medium businesses. Follow her on Twitter here.

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5 Common misconceptions about social media marketing

Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these days it seems to be mandatory no matter what your age or type of business. Because social media is fairly straightforward… Continue reading 5 Common misconceptions about social media marketing

Jo Macdermott

Jo Macdermott

Author

Three effective strategies for dealing with negative online feedback

When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re… Continue reading Three effective strategies for dealing with negative online feedback

Jo Macdermott

Jo Macdermott

Author

What makes a great logo?

Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken seriously. Your logo adds credibility to your business, and makes you quickly and easily recognisable. While logos can be as… Continue reading What makes a great logo?

Jo Macdermott

Jo Macdermott

Author

The real cost of complaints for your business

How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that rely on word of mouth referrals or who don’t have hundreds of customers buying from them every day. While complaints are… Continue reading The real cost of complaints for your business

Jo Macdermott

Jo Macdermott

Author

Why you should pay attention to your customers’ buying process

Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively… Continue reading Why you should pay attention to your customers’ buying process

Jo Macdermott

Jo Macdermott

Author