Published PostsView More
How to use testimonials to drive business growth
Testimonials can be a driver of business growth, as they create social proof of the credibility of your brand. Authenticity is what takes a testimonial from good to great, and to achieve this you need to ask clients to present their praise in a meaningful way. Here’s how.
Three ways to engage with the audience before you speak
Engaging with the audience before you speak is invaluable, it’s as valuable as what you say on the day. Here are some powerful preparation techniques you can use to create inroads into the hearts and minds of your audience.
Does your brand behave badly enough?
Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.
Yay! You have seen it all