Michael Neaylon

Michael Neaylon

Michael Neaylon

5 Posts

Michael Neaylon works with brands big and small, helping them maximise their brand impact and marketing strategy for increased sales online and face to face. A speaker, coach and consultant, Michael is also the director of marketing, training and performance company, MCME. Michael is author of the book, ‘True Brand Toolkit: How to Bring in Big Money for Your Small Business,’ now in its third print run.

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How to use testimonials to drive business growth

Testimonials can be a driver of business growth, as they create social proof of the credibility of your brand. Authenticity is what takes a testimonial from good to great, and to achieve this you need to ask clients to present their praise in a meaningful way. Here’s how.

Three ways to engage with the audience before you speak

Engaging with the audience before you speak is invaluable, it’s as valuable as what you say on the day. Here are some powerful preparation techniques you can use to create inroads into the hearts and minds of your audience.

Does your brand behave badly enough?

Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.

Become the face of your brand

Customers aren’t just concerned about what they’re buying, they want to know what they’re buying in to. Follow these tips to become the face of your brand.

Michael Neaylon

Michael Neaylon

Author

Keeping your brand in balance

Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.

Michael Neaylon

Michael Neaylon

Author

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