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The do’s and don’ts of good brand storytelling
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
The pros and cons of celebrity endorsements
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.
How to turn web visitors into paying customers
If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.