Jules Brooke

  As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for… Continue reading Old-school PR: it’s role in the social media era

If you have a great product or business idea, an option for raising funds to take it to the next level, or to go into production, is crowdfunding. This will involve driving people to the campaign portal. Traditional media can help you in this respect.  If you are a start-up founder or entrepreneur and you… Continue reading Boost crowdfunding with traditional PR

Read on for some brilliant tips from a journalist on how to get your media pitch heard and published.

Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.

You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.