Tech

As the number of SMBs rise in Australia, so too does the risk of exposure to online threats. Fortunately, there are few simple ways to ensure your business is protected against online criminals.

You can’t manage what you don’t measure, and this is especially true for an inbound marketing strategy. Here’s a look at what areas of an online marketing plan need to be analysed regularly so ROI can be identified.

Instagram and Pinterest are the two newest kids on the social media block, but are they right for your business? Here’s how to decide.

Crowdsourcing is taking a job and putting it out to either a defined or undefined crowd to find the person with the most suitable skills to complete it. It’s a growing phenomenon – so how can you make it work for your business?

Accounting software with a cloud component enables data to be stored securely offsite – usually on servers managed by a cloud provider – and accessed remotely anywhere and anytime via the internet. Here are three more good reasons SMBs should embrace the technology.

As more prospective employers turn to social networking profiles to vet potential staff, employees are ensuring their personal profiles are inoffensive to avoid the kind of negative scrutiny that could end up costing them a potential job. Here’s how to keep your personal profiles employer-friendly.

Online security is no longer a simple matter of patching software and keeping your anti-virus solution up-to-date. To put an effective IT security solution in place and secure your business data, you need to have a basic understanding of the six stages of today’s malicious cyber attacks.

Cloud computing isn’t new. What’s new is that improved broadband and new applications make it a real option for businesses to manage their IT needs without having to buy hardware and software that rapidly outdates.

Social media is a powerful marketing tool for SMBs, and Twitter is one of the most commonly used platforms as it’s an easy and effective way to raise awareness of your business and engage with customers. But what do you do if someone complains about your business on Twitter? Here’s some expert advice.

You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.

Got a data back-up system, but aren’t sure whether it will hold strong if something goes wrong? Here are seven tips for making sure your data storage solution is suitable for your business.

Almost 80 percent of local businesses don’t have a mobile-friendly website, despite the fact that more than half of the population owning a smartphone, according to a recent Google survey.

A rising number of Australian workers are suffering from fatigue as a result of too much time spent online, with more choosing to switch off completely at home, rather than switch on after hours. Here are 10 signs you could use some time out from technology.

Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.

Female SMB owners are feeling more positive about being in business than their male counterparts and are driving the uptake of social media for business, according to new research.

There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.

Any business that loses customer records, financial data or even a day’s worth of orders will experience some degree of productivity loss and may also face potential non-compliance penalties, missed sales opportunities, damage to reputation, and weakened customer confidence. Here’s how to protect your business.

Over 70 percent of small business owners who’ve embraced social media believe it has been a success and led to better customer relationships, according to a new survey.

If you’re going to run a Facebook competition, you’d better make sure you follow all their rules or your risk having your page shut down. Learn the rules for easy and effective Facebook marketing.

eMarketing is one of the most important aspects of a successful inbound marketing campaign, but you need to treat your email subscribers with care if you’d like them to stick around for a while. Here are some eMarketing best practices every business can follow.