Home topics small-business-resources hot-tips Digital Hot Tips Digital Writing powerful website copy that turns visitors into customers Gina Lofaro May 2, 2012 Forget SEO . Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers? Put yourself in your visitors’ position How do your visitors feel when they arrive at your website? Do they feel relieved knowing they have found the information they searched for? Or do they feel less confident than ever about what it is you do, sell or offer? Do they land on your website and unwittingly dive deeper and deeper into its pages being drawn in by the wonderful, compelling content? Or do they glance at the first sentence and click out to try someone else’s site? These are all vital considerations when writing copy for your website. Have you ever distanced yourself as the business owner and really looked at your website to see how inviting it is to others? If you don’t find the content interesting, informative, entertaining or powerful, how would anyone else? Optimisation schmoptimisation The thing is, Search Engine Optimisation – or SEO – has a lot to answer for. There’s an awful lot of information out there on the World Wide Web about how to attract traffic to your website . You have to do some pretty serious research on keywords and determine which