Home topics small-business-resources hot-tips Hot Tips Social Media Hot Tips What you need to know before joining social media Catriona Pollard May 8, 2012 Before you dive into social media there are a few things to consider. There are hundreds of social media platforms ; however many have different audiences and different ways they interact with their users. You need to choose the platforms that suit the needs of your business and represent your brand effectively. Here are a few questions you should consider before you join a social media platform. Where is your target audience? Before you join a social media platform stop and think about where your target audience is. What social media platforms are they using and which ones are they avoiding? You should think about how your target audience is using these platforms and when. With this information you can create a targeted approach to social media by joining platforms that reach your target audience. Which platform suits your business? You don’t have to join all the social media platforms at once. Start by choosing the top two platforms that are right for your business. For example if you have a corporate business that is interested in increasing your professional network then LinkedIn is the perfect site. Who will manage your social media accounts? Social media can be very time consuming. You need to consider who will manage your social media accounts and who is able to devote enough time to each platform. You can designate