The new Make feature eliminates traditional barriers between ideas and working prototypes, letting anyone create interactive mockups through natural language.
The design platform’s Make feature turns simple text prompts into working prototypes, no coding required
The future of app development just got a lot simpler. Figma has launched its AI-powered Make tool, transforming how teams approach product creation by letting anyone generate functional applications through natural language prompts. The launch represents a significant milestone for the collaborative design platform, which continues expanding its capabilities beyond traditional design work.
Figma Make represents a paradigm shift in product development, enabling users to generate functional applications and high-fidelity prototypes through simple natural language prompts or by importing existing Figma designs. The tool’s launch comes at a time when businesses are increasingly seeking ways to accelerate their digital transformation initiatives while maintaining design consistency across their products.
“AI is transforming the product development process by allowing anyone–regardless of technical ability–to turn ideas into working products or prototypes,” explained Scott Pugh, Figma’s Asia Pacific General Manager. The executive emphasized how the tool is designed to broaden participation in product development while simultaneously elevating the capabilities of experienced designers and developers.
Breaking down traditional barriers
The introduction of Figma Make addresses a longstanding challenge in business product development: the gap between conceptual ideas and functional prototypes. Traditionally, moving from design concepts to working applications required significant technical expertise and time investment. Make eliminates these barriers by allowing team members across skill levels to contribute meaningfully to the product development process.
The tool’s integration capabilities set it apart from standalone AI generators. Companies can incorporate brand context from existing Figma libraries, ensuring that generated prototypes maintain visual consistency with established design systems. This feature proves particularly valuable for enterprises like National Australia Bank, Safety Culture, and Atlassian, which have already integrated Figma into their development workflows.
When organizations connect their style libraries to Make, the tool extracts CSS styling information to ensure generated code accurately reflects existing design contexts. This seamless integration means teams can explore new ideas without sacrificing the design coherence they’ve worked to establish.
Figma’s decision to make the tool available across all user tiers, including free Starter plan users, signals the company’s commitment to democratizing advanced design capabilities. This accessibility approach aligns with broader trends in the technology sector, where businesses of all sizes are seeking sophisticated tools to compete in increasingly digital markets.
The launch coincides with several other Figma AI features graduating from beta status to general availability on paid plans. Tools like Rename layers, Make or Edit image, and Replace Content are now fully integrated into the platform’s ecosystem, providing users with a comprehensive suite of AI-enhanced design capabilities.
Developer integration and data sovereignty
Beyond Make itself, Figma has introduced its Dev Mode MCP Server, which allows developers to integrate Figma context into popular coding environments including Copilot in VS Code, Cursor, and Claude Code. This integration bridges the gap between design and development teams, a critical consideration for Australian businesses navigating complex product development cycles.
Addressing concerns about data sovereignty that have become increasingly important for Australian enterprises, Figma announced plans for local data residency capabilities. Starting in the fourth quarter, enterprise customers will have the option to host their data within Australia while maintaining access to the platform’s full feature set.
“This enables them to continue enjoying the power, scale, and efficiencies of the platform, but with even greater control over where their data is hosted,” the company noted, acknowledging the regulatory and compliance considerations that influence technology adoption decisions for Australian businesses.
Expanding platform ecosystem
Make joins an expanding suite of Figma products now available to Australian users. The platform has evolved far beyond its original design tool roots to encompass a comprehensive product development ecosystem. Current offerings include Figma Design for prototyping, Dev Mode for code translation, FigJam for collaborative whiteboarding, and Figma Slides for presentation creation.
The platform also features newer additions like Figma Draw for advanced vector illustration and beta versions of Figma Buzz for scaled asset production and Figma Sites for responsive website publishing. This comprehensive approach positions Figma as a single platform solution for Australian teams seeking to streamline their entire product development process.
Market timing and industry response
The Australian launch comes as local businesses increasingly recognize the strategic importance of rapid prototyping and iterative design processes. The ability to quickly generate and test product concepts has become crucial for maintaining competitive advantage in fast-moving digital markets.
Industry observers note that Make’s natural language interface could prove particularly valuable for Australian startups and scale-ups, which often operate with lean teams that need to maximize their creative output. The tool’s ability to generate functional prototypes from simple descriptions could accelerate the validation of new product concepts and business models.
For established enterprises, the integration capabilities offer opportunities to maintain brand consistency while encouraging innovation across distributed teams. This balance between creative freedom and design governance addresses a common challenge faced by large Australian organizations with multiple product lines and customer touchpoints.
As Australian businesses continue to embrace digital-first approaches to product development, tools like Figma Make represent the intersection of accessibility and sophistication that many organizations have been seeking. The platform’s commitment to serving the Australian market, evidenced by its local office establishment and data residency plans, suggests a long-term strategic focus on the region.
The success of Make in the Australian market will likely depend on how effectively local teams can integrate the tool into their existing workflows while leveraging its AI capabilities to accelerate their product development timelines. With major Australian companies already using Figma’s ecosystem, the foundation appears strong for broader adoption of these advanced AI-powered capabilities.
For more information about Figma Make and its capabilities, teams can explore the platform’s detailed documentation and case studies at figma.com/blog/figma-make-general-availability/
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