Gina Lofaro

Gina Lofaro

Gina Lofaro

5 Posts

Gina Lofaro aka ‘the wordmistress’ is an Internet copywriter whose instinctive marketing intelligence and creativity lead to some clever ideas and help turn browsers into buyers and readers into fans! Gina has written countless websites for clients and is popular for her professional bios which shine an uncanny spotlight on the person’s character and experience. She will transform your newsletters from ‘ho-hum’ to ‘OMG’ and make your marketing collateral sing! For more information, visit http://www.wordmistress.com.au.

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10 steps to more powerful email subject lines

An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.

Gina Lofaro

Gina Lofaro

Author

Writing powerful website copy that turns visitors into customers

Forget SEO. Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers?

Gina Lofaro

Gina Lofaro

Author

Keeping wordiness to a minimum

Gina Lofaro blogs about cutting the fat and keeping wordiness to a minimum on your web pages and marketing material.

“We have developed a culture of snacking… It is for this reason that online marketing material has to be short, concise and delivered in easily digestible chunks.”

Gina Lofaro

Gina Lofaro

Author

The true indicator of successful e-marketing

Gina Lofaro looks at what makes an email marketing a success.

“Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”

Gina Lofaro

Gina Lofaro

Author

December is a marketing opportunity, not a wasteland

Gina Lofaro blogs about making the most of marketing during the Christmas period.

“Don’t take it for granted that Christmas will be a quiet period for your business. Even if last year was deathly silent and your phones barely rang, that doesn’t mean this one will be the same…”

Gina Lofaro

Gina Lofaro

Author

Yay! You have seen it all