Gina Lofaro
10 steps to more powerful email subject lines
An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.
Writing powerful website copy that turns visitors into customers
Forget SEO. Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers?
Keeping wordiness to a minimum
Gina Lofaro blogs about cutting the fat and keeping wordiness to a minimum on your web pages and marketing material. “We have developed a culture of snacking… It is for this reason that online marketing material has to be short, concise and delivered in easily digestible chunks.”
The true indicator of successful e-marketing
Gina Lofaro looks at what makes an email marketing a success. “Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”
December is a marketing opportunity, not a wasteland
Gina Lofaro blogs about making the most of marketing during the Christmas period. “Don’t take it for granted that Christmas will be a quiet period for your business. Even if last year was deathly silent and your phones barely rang, that doesn’t mean this one will be the same…”