Rachel White
The designer that found her niche in Surry Hills
Surry Hills’ Crown Street is well-known among trendy Sydneysiders as the city’s foremost restaurant strip, something Margaret Rockliff counted on when she opened her now thriving stationary shop there five years ago. The Paper2 owner is sharing how enveloping herself in the local culture kept her niche business alive, even through tough economic times.
Half of consumers now connect with brands on social media
Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.
The little guy shaking up the serviced office industry
From humble beginnings as a fax salesman, Jamie Vine went on to found Liberty Executive Offices, a serviced office provider that’s focused on delivering high-quality service and is creating some opposition for the “big guys” in the industry.
Business confidence slides, as economic uncertainty rises
Ongoing economic uncertainty caused business confidence to fall nearly ten points in February, to 108.9, after six consecutive months of rises to January 2012.
The business bringing sCommerce to Australian shores
If its success in the US is anything to go by, the sCommerce phenomenon looks set to take hold in the Australian market – and one local beauty venture is at the forefront of this new online shopping experience.
One third of SMBs aren’t destroying sensitive documents properly
Personal employee information is being made easily accessible to thieves, as one third of businesses fail when it comes to document security and the destruction of out of date personal information.
One third of SME owners haven’t holidayed since opening for business
A nation-wide survey has found one third of SME owners are sacrificing holiday time with family and friends, in order to keep their businesses up and running.
Online compliance lesson in ACCC Google appeal win
The Federal Court has upheld the Australian Competition and Consumer Commission’s (ACCC) appeal against Google for publishing advertising material designed to mislead or deceive, and legal experts are urging SMBs to recognise how the case provides clear evidence of their online obligations.
StyleTread secures $12 million investment from Starfish Ventures
Online shoe retailer StyleTread has secured $12 million in funding to expand its online presence and explore new overseas markets and international opportunities.
Consumer sentiment falls as rates concerns rise
Consumer confidence fell by five percent in March, as Australians worry about rising interest rates and falling employment levels.
LinkedIn celebrates three million Australian members
LinkedIn’s announced it now has more than three million Australian members, a figure which represents 60 percent of the local professional population.
Businesses turn to debtor finance as cashflow pressures bite
The latest industry statistics show high wage costs, a strong dollar and interest rate pressures are causing Australian businesses to turn to debtor finance to ease cashflow problems.
Tips for improving customer engagement via two-way dialogue
Gone are the days of one-to-one marketing, as increasingly tech-savvy consumers demand businesses do away with mass marketing and meet their needs via two-way dialogue.