What small businesses can learn from the NRMA and Parking Made Easy dispute
Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is fantastic, a great idea needs to be properly thought through from a legal perspective so it doesn’t hit a road block when it comes time to get it off the ground.… Continue reading What small businesses can learn from the NRMA and Parking Made Easy dispute
Have you protected your most visible asset?
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to… Continue reading Have you protected your most visible asset?
Machine learning is becoming commonplace
Machine learning may sound like an extremely complicated high-tech concept, and that’s probably because it is. Big data analytics has become all the rage these days among businesses, and machine learning essentially takes big data and rockets it to another level. Most average consumers have likely not even heard of big data, let alone its… Continue reading Machine learning is becoming commonplace
A two-step approach for SMBs to combat zero day threats
New security breaches are uncovered almost daily – any one of which can jeopardise your company, place your intellectual property at risk, and cause damage to your company’s bottom line and reputation. Cyber criminals are increasingly aggressive, well-funded and persistent, and these days, no company can ever be completely safe from the most determined attackers.… Continue reading A two-step approach for SMBs to combat zero day threats
Six tips to help improve the SEO of your E-commerce site
As a marketer, one of your goals is to increase sales by bringing in more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert.