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Reasons a business enter into contract typically include commercial gain. If a signed contract is returned incomplete or late – or worse, a signature has been forged – it could end up costing some or all of the parties involved. According to Brad Newton, vice president of DocuSign ANZ, businesses can avoid these types of […]
Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is fantastic, a great idea needs to be properly thought through from a legal perspective so it doesn’t hit a road block when it comes time to get it off the ground. […]
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to […]
Machine learning may sound like an extremely complicated high-tech concept, and that’s probably because it is. Big data analytics has become all the rage these days among businesses, and machine learning essentially takes big data and rockets it to another level. Most average consumers have likely not even heard of big data, let alone its […]
New security breaches are uncovered almost daily – any one of which can jeopardise your company, place your intellectual property at risk, and cause damage to your company’s bottom line and reputation. Cyber criminals are increasingly aggressive, well-funded and persistent, and these days, no company can ever be completely safe from the most determined attackers. […]
As a marketer, one of your goals is to increase sales by bringing in more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert.
Yesterday streaming service Netflix released its first Netflix ISP Speed Index taking into account Australian and New Zealand providers, and Telstra has a thing or two to point out.
Streaming service Netflix has released their first index naming Australia’s fastest Internet Service Providers, and guess who’s come out on top.
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
The development of a me-centric culture means that marketing information, products and services are increasingly tailored to the individual, but not everyone is comfortable with their information being used in this way.
What started out as an experimental technology has quickly grown into its own industry with a large variety of providers each offering their services and products to a growing customer base.
Most people have a general idea of what it takes to be a web developer, but which skill is most essential to the profession? The answer might surprise you.
As it opens up its new Internet.org platform to developers, social media giant Facebook is coming under fire with claims it is compromising the components of net neutrality.
There’s a perception among SMBs that security on WordPress is a non-issue. That needs to change. They’re putting themselves at risk – many don’t even know it.
The infrastructure that holds the internet provides access to about 3 Billion users. So it’s absurd that, when it comes to website hits, billions of humans are beaten by another, larger, community.
As per usual, Google has snuck in a few other changes. In this case, it has made multiple changes to the way Google Maps search results appear.
Finding the time to create and implement a marketing strategy can be a challenge, but you shouldn’t have to take up all your time, or break the bank to get high levels of digital engagement.
While many focus on utilising a bundle of security solutions in hope of finding a ‘silver bullet’ to fix its security woes, many forget the basics.
While the eCommerce boom shows no signs of slowing down, it’s important that businesses understand the importance of a legal infrastructure behind their website.
A data breach can result in millions of dollars in losses, it is theerefore critical for small business owners to understand how to protect their valuable assets from information security threats.
