Clodagh Higgins

Clodagh Higgins

Clodagh Higgins

12 Posts

Clodagh S.Higgins is an Online Marketing Specialist at Get Focused Consulting - a Digital Media Consulting that focuses on SEO & Inbound Marketing Strategies that help you grow your business & is co-founder of Digital Treasure Hunts - the fun new way to teach social media to corporate teams.

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Six ways to review an inbound marketing strategy

Each and every quarter, it’s important to look at your completed inbound marketing strategy and review key components, as a lot can change in the online world in three months. Here are the six key areas that need reviewing every quarter.

Seven steps for measuring an inbound marketing strategy’s effectiveness

You can’t manage what you don’t measure, and this is especially true for an inbound marketing strategy. Here’s a look at what areas of an online marketing plan need to be analysed regularly so ROI can be identified.

Mobile optimisation: Important in inbound marketing

You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.

Lead nurturing: How to take your eMarketing to the next level

eMarketing is one of the most important aspects of a successful inbound marketing campaign, but you need to treat your email subscribers with care if you’d like them to stick around for a while. Here are some eMarketing best practices every business can follow.

How to convert website visitors into buying customers: Four steps

You’re blogging, optimising your website, using Facebook and Twitter – all of which is bringing new visitors to your business website – but what are you doing to entertain these potential customers and bring them one step closer to buying from you?

Clodagh Higgins

Clodagh Higgins