Sales
We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.
Social, mobile and cloud technologies are creating a massive change in the way Australian small businesses can work more efficiently, compete with larger global companies, and connect with their customers in entirely new ways.
When the economy and sales are down, entrepreneurs tend to increase the number of products, services and offers they put out there, hoping that more choice will lead to more opportunities to close sales.
Here are six ways to help you add real value to your business, using free resources or low-cost programs that many businesses may not yet have discovered.
Sue Barrett shares her research on the 12 sales trends that businesses should expect to see this year including thinking about corporate responsibility and looking after the customer experience.
Do your teams really know how much resource they are allocating where? Often the answer is no.
Strategy is a difficult thing for small business. We always believe that we have found the perfect niche in the market and that we will make the most of it. But sales don’t always come as quickly as you hope and you start to spread the service offering to get more customers through the door.
The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.
What do empathy, compassion and benevolence have to do with salespeople and leaders? Different studies around the world have confirmed that these are critical qualities of highly successful people, teams, companies and communities. Here’s how training can help you hone these important traits.
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
Finding and building a niche – a special area of demand for a product or service – could prove to be both rewarding and profitable for your business. This tactic for growth can be especially useful if you work in a competitive industry.
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
We’re used to making plans for things that are important to us. We plan our social lives, our family gatherings and we have business plans. Despite this, many people don’t consider planning a part of selling. Here are 3 components a sales plan needs to have the best chance to be successful.
Your CRM software may seem simple, but it can be a critical tool for maintaining successful and productive relationships with your customers.
Consumers have less and less time, so it only makes sense that you offer them easy decisions. Bundling your products could save them time and make you money. Here’s how.
Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here’s some expert advice for how to manage yours more effectively, for the sake of your brand.
Brilliance in sales and marketing is the lifeblood of small business, yet many owners lose sight of their vision in the day-to-day multi-tasking that managing a business demands. Use these tips to re-energise your passion for sales and marketing, and get back on track to becoming a visionary.
Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.
Being able to delve deeply into the behaviour of your customers can bring big rewards. The more you understand who your customers are, what drives their choices and what they expect from you, the better.
As leaders, we want our businesses’ to be healthy and successful, but for it to be so we need our people to be healthy and successful as well. Here’s how to model good behaviours in your organisation.
